The Gerbils – Are You Sleepy? (Elephant 6 Recording Co.)

E6022-TheGerbils-AreYouSleepy3000

After hibernating for a decade or so, the Elephant Six Recording Company is relaunching with a promised series of reissues, new releases, and previously unheard gems from the imprint’s deep archives.  The label has decided to kick things off with a reissue of The Gerbils’ 1998 debut album Are You Sleepy? While the E6 collective is best known for the likes of their flagship acts — The Apples in Stereo, Olivia Tremor Control, and Neutral Milk Hotel, there were plenty more bands that were a part of the collective. The Gerbils in fact shared two members, Scott Spillane and Jeremy Barnes, with the aforementioned Neutral Milk Hotel. But in many ways the band was on a bit of a different trip than any of the above mentioned groups.  Although I suppose there’s something about the fuzzy 4-tracked vibe of tracks such as “Fluid” that definitely seemed to have caught a bit of an On Avery Island contact buzz. In retrospect, it’s easy to see why this album flew a little under the radar back when the album was originally released in 1998, and why that same album is a much needed tonic in 2019.

At it’s core, Are You Sleepy? is a killer lo-fi indie rock album.  Exactly the kind that a lot people were getting burned out on in the year of it’s initial release.  In some ways, I think the whole E6 phenomenon made such an impact back in the late 1990’s was because they took the psychedelic sounds of the 1960’s along with a few 1970’s progisms and filtered them through a then modern lens, ditching alot of indie rockisms of the day along the way while keeping the do-it-yourself asthetic intact. The Gerbils had one foot in both worlds; still lamenting the girl that went without them to catch the Portastatic show, and name checking Sebadoh in between getting their psych on.  When the group does try to get in on some of the more progressive sounds of their peers, like on the experimental “Wet Host,” it sort of falls flat compared to other more indie-pop flavored tracks on the album such as as the hooky opener “Sunshine Soul.”

So, for those who aren’t total record nerds, Are You Sleepy? probably passed you by on it’s initial trip around the sun.  But now it’s back, and it will feel like an instantly familiar yet fresh platter that might make you just a little nostalgic for days gone by when everyone wasn’t glued to a screen, and indie rock didn’t sound like it was trying to sell you a pair of jeans so hard. The dream of the late 1990’s is still alive after all. God bless the Elephant Six Recording Company and all who sail with them.

Buy the album via Elephant 6.

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